After raising $40 million since 2004 and creating the largest independent ad exchange to compete with Yahoo and Google, the company is calling it quits. This comes after a failed attempt to find a buyer for the company.
Many advertisers and publishers will be in shock come February 1, 2013. The fact is there have been larger players to enter the ad exchange market which includes Facebook’s FBX.
I know several website owners that will be affected as this is a source of income for them and they’re blogs, personal sites, and company sites.
What’s your next move?
Dear adBrite Publisher,
Over the last few weeks, adBrite and its management have been evaluating the go-forward plan for the business. Given market conditions and certain financial liabilities, in working with our lenders, we have decided to cease operations on Feb 1, 2013.
This is a difficult decision for all of us at adBrite. However, after much deliberation this seems to be the best course of action despite the impact it will have on all the employees, clients and partners who helped build this business. There will be a team in place as needed to assist with winding down.
Thank you for being part of the adBrite community.
The adBrite Team